On Living the Dream

Hi guys, At long last, the blog got a facelift! Most importantly, it’s now mobile optimized, so if you’re like me and you basically live your entire life on your phone, it’ll be much easier to read than before. Anyway! I’ve been thinking a lot lately about the idea of “living the dream,” and what

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New Empathy Cards™ for November!

Hi guys! As I’ve said here before, I was BLOWN AWAY by the degree to which our Empathy Cards™ resonated with people when we released them in May. Just absolutely floored, and so grateful to be able to make this kind of meaningful contribution to the world using ideas that were once just living in

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On Failure, and Not-Failure

I just finished reading Bréne Brown’s new book, Rising Strong, which is awesome (not surprisingly; she is the best). It’s about the process of taking life’s risks (big and small), falling on your face, and getting back up, so I’ve been thinking about this in my own life more than usual. The past few years,

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Instagram Sale Update & Soldsie Review

Hi guys! A few of you have posted on instagram asking “what happened to the Sunday night sale?” A few weeks ago, we tried doing a new Sunday night IG sale with an app called Soldsie, which our friends at Emily Ley have been using with great success, and we learned a few things. 1. Sunday night

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Empathy Cards, Part Two

Dear friends, Please excuse the extreme delay between my last post, introducing our Empathy Cards, and this one, talking about the insane trip that was the Empathy Cards release. There were about two months there where I felt like I was living in a montage from Bright Lights, Big City. Everything was happening in fast-forward,

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Empathy Cards For Serious Illness

Hi, friends. Today we’re launching something new. They’re called Empathy Cards, and they’re designed to give to people with a serious illness. I’ve been working on the idea for these cards for a long time, and this project is really important to me. Most of us struggle to find the right words in the face of a friend

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Mother’s Day Cards for Stepmothers & Honorary Moms

One of my favorite things about having a card line: I get to invent ways to celebrate important people and events that are under-represented in Mainstream Greeting Card World. Mother’s and Father’s Day fall into that category for me. I’m not a parent, but I’m a stepmom to an awesome 10-year-old kid. There are a lot of us step-parents out

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Valentine Fogcasting

For Valentine’s Day, I worked with San Francisco ad agency Camp+King to create this insane thing: laser Valentines projected onto the San Francisco fog, in the world’s first use of fogcasting. I worked in advertising for many years before starting my own company, and it was really fun and strange to be on the other side

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2014 Recap: Q3

July was wholesale gift show season again, and I went to Atlanta, then to my mom’s induction into the Quilting Hall of Fame in Indiana, and to Columbus to visit my friend Allison at Igloo Letterpress, then came back to find out our totes and towels were delayed again. We also exhibited at our first

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