2014 Recap: Q2

I realized I forgot to show you guys a picture of the ambulance I didn’t buy! Here it is. We would have painted it. It was awesome. The whole inside was wood paneling with built-in shelves.

Coming off my near-miss ambulance purchase, at the end of March, I made a last-minute decision to spend the first week of April doing yoga with 20 strangers in Costa Rica. I hadn’t done yoga for a year, and normally, going on vacation with a ton of people I don’t know sounds HORRIBLE. (In fact, I had a small freakout about it the day before I left, and I turned to my boyfriend for comfort and he was like, “Dude, I have no idea why you’re doing that, it’s basically my nightmare.” )

Despite all of those things, I’d booked the trip because my intuition was really calling me to do it. Like screaming in my face and jumping up and down, not like a quiet whisper breeze in a tree or something. And it turned out to be one of the best things I’ve ever done for myself. I met awesome people I never would have otherwise met, and did a bunch of things that scare me/I suck at, which I don’t do enough of in life. The trip leader, yoga teacher/writer Jennifer Pastiloff, is now a dear friend, and I recommend her retreats one million billion percent. (She also wrote the “I Have Done Love” quote I turned into a print!)

After a week of no internet in the Costa Rican jungle (which was terrifying, btw – the no internet part, not the jungle part), I came home to an email that our (different) airbnb host had cancelled on us AGAIN for our lodging at the National Stationery Show in May. That’s it. Fuck airbnb.

I spent the rest of April designing for our May release: 12 more cards, the new catalog, and another new category: gift tags. The initial idea with the gift tags was that we’d print them locally and assemble them in our studio. This didn’t quite work – we soon discovered that the labor involved was going to make a proper wholesale margin unachievable. (A common theme of 2014.) So we decided we’d assemble what we’d had printed, then shift production to Hong Kong later in the year. We also officially hired the fabulous Katherine in April (I think?), after she’d been with us on a “temporary” basis for about five months. It turns out that knowing how and when to add more employees is a really tough thing to figure out!

In May, we figured out how to get a crate’s worth of furniture from LA to New York, and exhibited at the National Stationery Show. We won five Louie Awards, which was pretty freaking awesome. We learned a lot of lessons that week, like there is no glue on earth that will stick to fireproofed foam walls (including super glue), renting a 4th floor walkup is a bad idea during a trade show, and when you win a Louie, you’re supposed to put it in your booth. But unlike the winter NYNOW show, we had a great NSS experience in New York. I also got to meet and hang out in person with some awesome people I’d become social media friends with, like Arley and Morgan from Ladyfingers Letterpress and Olga from I Swear (formerly Offensive + Delightful). 2014 was a banner year for friend-making — I think I made more new pals in 2014 than in any other year of my adult life.

At the show, we launched our new notepads, stickers, and gift tags, and took a ton of orders for our new totes and towels, which were supposed to arrive from India in late June. (Spoiler alert: this did not happen.) We also took on 6 more US sales reps, and distributors in Canada and New Zealand.

The week after the show, I went to Salt Lake City to speak at Alt Summit about bringing a product to market – my first large-scale teaching presentation. I ended up having to write the presentation on the plane to Utah, we’d been so busy – but it all worked out. Here I am dropping some sophisticated business wisdom:

I had a ton of fun, did NOT get to meet Martha Stewart, but did get to hang out with some great friends like Sarah Deragon of Portraits to the People (she took my head shots!) and Lisa Anderson Shaffer of Zelma Rose.

By early June, it was becoming really obvious that we needed an inventory management system like NOW – our highly sophisticated existing system of Post-Its was no longer effective, and we needed something that could track inventory from three sales channels: Etsy, Shopify, and our wholesale invoices. Upon doing some research, we found out that WooCommerce, the e-commerce platform my site had been built on the year before, was incompatible with any inventory management software that also worked with Etsy and QuickBooks. We were going to have to redo our website to run on Shopify, which would be expensive and time-consuming, in order to make inventory management work. But there was no way around it. So we found a Shopify developer and got to work on that project.

At the same time, our 2,000 square foot space was starting to feel smaller and smaller as inventory piled up. Our growth was meaning larger production runs, and each new product category was taking up a lot of room. And renting in Los Angeles isn’t cheap, especially when you’re just renting space to store inventory. I started talking with people in the industry about the possibility of shifting our wholesale shipping and inventory storage to a fulfillment house, which seemed at the time like something we would want to do in late Q1 of 2015, after Valentine’s Day, when it was slower.

Late June came and went, and for various reasons, we found out that the shipment of our totes and towels was going to be delayed a month. We let all the stores know. Nobody was psyched. Somewhere in here, we hit our 1,000th store, which was a major milestone, and we started thinking about hiring another employee to help manage our wholesale accounts and sales reps. This was the first position at the company that I actually wrote a description for, took resumes and applications, and interviewed candidates. So we started that process, which was kind of a trip.

Q3 is where shit hits the fan, guys. Coming next week!

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2014 Recap: Q1

Originally, I was planning to write one post recapping 2014. But then I started writing, and it turned out we did a lot of stuff in 2014. Way too much for one post. So I’m posting this recap one quarter at a time. We had a pretty intense year, with a lot of success AND a lot of mistakes, and I think it’s important to share stories about both of those things. I’ve never had a company before, and in 2014, almost everything we did was for the very first time, so there was a ton of constant problem-solving and trial and error. I initially wanted to write all of 2014 down for myself, to document our first full year in business and remind myself of how far we’ve come — but I’m sharing it here in the event that something in our story can help one of you guys reading this.

Which takes us to January 2014.

I figured that once the holidays were over, our Etsy shop and website orders would slow down, and we’d be able to focus on exhibiting for the first time at the January wholesale gift shows in Atlanta, Dallas, and New York, and launching our new tote bags and dish towels. But the universe had other plans: we had sort of a perfect storm of press in January, including being the Etsy featured shop, a feature on Cup of Jo, and a Valentine card that went viral, landing on Good Morning America, the Huffington Post, Jalopnik, Esquire, and a ton of other places. Hooray! This was pretty freaking amazing.

As a result of all the press, the “Look At My Phone” card was the top-selling item on all of Etsy in January, and we had to majorly scramble to keep up with demand. We called in everyone we knew who was looking for work to help ship orders, and ate a LOT of food from the 3 places that delivered to our studio. We ran out of the card 2 weeks before Valentine’s Day, and had to reprint it digitally, which of course looks slightly different than offset (our normal printing method) so we had to figure out how to keep those out of our wholesale orders, and try to guess how many we’d need for wholesale vs. retail, and try to guess how much time it would take to ship things to, say, South Africa, and generally just try to not screw up too many people’s orders.

Meanwhile, my January was already dedicated to traveling to/prepping for the wholesale gift shows, so I was in and out of the studio while all of this was going on. I went to Atlanta for our first Atlanta Gift Show, where we exhibited in our new rep group’s showroom, and at the end of the month, Joe and I were scheduled to be in New York exhibiting at NYNOW. While I was in Atlanta, our New York airbnb host cancelled on us — but the NYNOW show was during Super Bowl week, and it was impossible to rebook an apartment. So at the last minute, we decided Joe would stay behind to help Charlie handle Valentine’s Day. I brought my boyfriend to help set up the booth (so we could share a cheap hotel room), and hired some friends who lived in NY to help man it during the show.

In New York, the company that was supposed to deliver our booth crate showed up 8 hours late, which meant we had 2 hours to do 10 hours’ worth of setup. Stressor one. In an effort to save money, we’d had a friend of a friend in upstate New York build us a reusable booth and ship it to the show in a crate, instead of hiring the very expensive display company to build us a one-time booth on site. But when we took our booth walls out of the crate and tried to set it up, it just totally didn’t work. Stressor two. It didn’t stand up on its own, was in constant danger of toppling over, and there were hinges sticking out of the walls on the inside of the booth, so our shelves couldn’t even be mounted. Oops. Lesson learned. The fact that it even remained upright for the duration of the show was a minor miracle.

I did some emergency display revisions on the fly and it wasn’t pretty, but it was good enough. And then it snowed 18 inches in NYC over the next five days. That, plus the Super Bowl, plus us being all the way out on Pier 94 in the “New York’s Newest” section, and not in the main Javits show building, meant the show was a complete bust. We didn’t lose TONS of money (a lot of people weren’t so lucky) but we didn’t come out ahead, and the experience was disheartening and really stressful. My staff sent me champagne to celebrate it being over, but it accidentally went to the wrong hotel, where a DIFFERENT Emily McDowell happened to be a guest, and it was delivered to her instead of me and she DRANK it! True story. I was planning on blogging about all this when I got back, but I was too tired.

When the show ended, our original plan was to put the booth back in its crate, store it, and reuse it for the three New York shows we were planning to do in 2014, but that wasn’t gonna happen. So the union workers of Pier 94 took pity on me, and let me just walk away from the whole mess. Peace out, thousands of dollars. But sometimes you have to just cut your losses and move forward.

There were some bright spots in this trip to New York, though; after the show ended, I stuck around for a few more days to have a meeting with Etsy at their beautiful HQ in Brooklyn and do a meet-and-greet at Pink Olive, which was one of my very first wholesale accounts, when I still just sold prints on Etsy and didn’t even have a card line yet. I also got to have coffee with the lovely Joanna Goddard, where we figured out the illustration series I now contribute to Cup of Jo.

As soon as Valentine’s Day was over, we moved to a larger studio space down the hall, going from 1000 to 2000 square feet, and gaining tons of windows. We set up the new office so half of it was inventory storage, assembly, and shipping, and the other half housed our desks. We welcomed Sara, our third full-time employee, and made some changes with our sales rep groups, adding about 20 more reps in the South, Southeast and Midwest.

My creative work is driven by the cycle of two major releases a year, in January (for the winter gift shows) and in May (for the National Stationery Show). So the time crunch between the January wholesale show circuit and our release in May is a very real thing (and one I’m currently struggling with for 2015 in a big way). I wasn’t really able to get started on our May 2014 release until late February. It turns out this isn’t ideal when you’re working with overseas manufacturers, which we had just started to do. With a few exceptions, these manufacturers generally work on really long production timelines, and the sea shipping takes forever – as it turned out, months longer than we’d originally thought it would.

In March, we made a major and awesome shift from printing all our art prints in-house (anyone need a super temperamental $700 printer? We have three.) to having them printed professionally. I don’t really have regrets about things I’ve done in the last two years of running this business, but I will definitely say that our lives would have been easier if we’d done this sooner.

March was also the month that we realized we weren’t going to be able to keep making our tote bags and towels in the USA. Prior to our January launch, we’d already gone through multiple towel mills and screen printers, trying to get the right quality at a price that was workable for wholesale. We thought we had it… and then it turned out we didn’t. We had so many quality issues with our towel blanks as well as with our screen printer, and store buyers still felt that the towel prices were too high. We didn’t have the same quality issue with our totes, but our margin was too thin, and we couldn’t raise the wholesale price. The result was that we just weren’t making enough profit on either product for them to make sense. So our option was to either start making them overseas, or stop selling them.

I started talking with a friend of mine who owns a kickass gift company in India, and he hooked me up with some of their manufacturing resources to make totes and towels. “What could go wrong?” I thought. “It’s a screen printed towel, basically a square. It’s not rocket science.”

Hahahahahaha. To be continued.

So in March, I redesigned all our towel packaging and put in an order for totes and towels from India, to be delivered in June, with another new bag in the collection. At the same time, I’d started working with a Hong Kong-based paper manufacturer on some prototypes for notepads and stickers for our May release, and all those designs had to be finalized and into production by the end of the month to make our May deadline.

In March, I also got a call from Shark Tank. In 2013, right after I’d launched my line, during a bout of insomnia, I’d filled out the initial application online to be a contestant on the show. The producers got in touch with me a year later to let me know I’d moved on to the final round of casting. I spent a couple of weeks looking over the insane list of requirements for the final round application, talking with former contestants, and thinking about whether I wanted to do it. Ultimately, I didn’t, for a bunch of reasons. It was the right choice.

Also in March: I bought an old ambulance that had been converted into a work truck, that we were going to turn into a mobile, emergency card store. Or, rather, I put a deposit down on it, and we took it to a mechanic to get his input before buying. He said something along the lines of “You guys will die in this thing if you try to drive it anywhere.” So I returned it, which was sad for a minute but looking back on it now, I’m pretty happy that I don’t own a 1980 GMC ambulance.

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What We Learned in 2014

I could seriously write a book with all the lessons I learned in 2014. It wouldn’t necessarily be a GOOD book, or useful to anyone else yet, but 2014 was nothing if not filled with lessons. Some people might call those lessons “mistakes,” but I don’t look at it that way. I can’t. If I did, I’d be curled in a ball in my closet right now, consumed with guilt and fear over all the money I wasted and things I screwed up this year. But I honestly don’t see any of 2014’s mistakes as screw-ups, because I learned SO MUCH.

For my entire life until about 18 months ago, a huge part of my identity was about always knowing the answer. I took pride in the fact that I was capable and I knew what I was doing, and if I didn’t, I was really good at faking it. I was that annoying know-it-all kid, the bullshit-artist teenager, and then eventually I had a career, and I did it long enough that I generally did know how to do everything that was asked of me. Which was very important, somehow, in my perception of my own value and self-worth.

And then I started a business. With no business background. I mean, I hadn’t done math in like 24 years.

As a small business owner, the reality is you’re going to make a ton of mistakes (a.k.a., learn lessons) because there is SO MUCH STUFF TO KNOW. From manufacturing meltdowns to workers comp law to handling employee crises to striking dock workers, something new comes up almost every day. There is no way I — or anyone — could possibly know how to handle all those things the right way, the first time. All you can do is learn from your experiences and make the best choices you can with the information you have at the time.

And so, the biggest thing I learned in 2014 is that it’s OK to not know the answer. In fact, it’s great, because it means you have the opportunity to actually learn something. Once I was able to let go of the fear of looking like a dummy (which was likely the result of a seed planted in me by some childhood event that has zero bearing on who I am as an adult human), it became so much easier to learn — to ask for help, to be a beginner, to listen.

Last week, inspired by my friends at the ad agency Camp+King, I asked everyone in our studio to name the one most important business lesson they learned in 2014.

I just spent 20 minutes trying to figure out how to align everyone’s quotes next to their photos, but I couldn’t make it work. So, imagine their faces.

Charlie, VP of sales: “Remain cautiously optimistic. To expand on that: make no promises.”

Betsy, sales coordinator: “Nothing ever goes the way you think it will go. Ever.”

Katherine, retail manager: “It never gets any easier, but if you have enough dogs in the race, a boatload of stained dishtowels won’t sink you.”

Sara, marketing manager: “Murphy’s Law is indeed a real thing. Also a real thing: Reddit.”

Joe, VP of operations:

Pretty much, guys. Pretty much.

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Discontinued Prints, and Lower Prices!

Hi guys,

Next time you check out our shop, you’ll notice something awesome: all our prints, dish towels, tote bags and tiny card sets are CHEAPER! Yep, we’ve lowered prices on all those things by up to 25%! (I know. That pretty much never happens, right?) But we’ve made some changes to our production processes, and not to sound like a used car salesman or anything, but we wanted to pass the savings on to you.

CHANGES ARE AFOOT WITH OUR PRINTS:

Until now, we’ve been printing all our art prints in-house, but as we’ve grown, that’s become an unmanageable process. (For example: I now own 3 $700 printers, at least one of which is broken at any given time.) So, going forward, our prints will be professionally printed in New England, and I’m really happy about this. With that change, as of July 4, we will no longer be offering 5×7 prints for sale, and we are also retiring several of our existing designs in all sizes. So if there’s something you want that’s being discontinued, we wanted to give you the opportunity to grab it while it lasts! You can find all our discontinued prints in the LAST CALL PRINTS section of the shop.

If you made it all the way through this post, you get a prize: 15% off any purchase through July 4 with the discount code DETAILSMATTER, valid on our site only. Yep, 15% off everything, even the stuff with new lower prices. Hooray!

Happy Summer!

Emily

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Ask Emily: When Your Professor Gives You Crappy Advice

I should start this off by noting that the person who inspired this post didn’t say her professor gave her crappy advice. I said that. Here’s the actual question I got from “Shirley” (not her real name) via email a few weeks ago:

“My question is related to the fact that I gave up hand lettering due to professors telling me what was “really” going to make me successful in the design industry, and I’m wondering if you had an experience like that ever, and how did you determine what to do?”

Oh man. Have I ever had experiences like that! In fact, the first semester I took printmaking in college, our school’s beloved printmaking instructor was on sabbatical, and the class was taught by a visiting professor. This visiting professor and I did not see eye to eye on many things. I remember she gave me a C+ on the piece pictured below, a general linocut assignment, because she didn’t think words belonged with imagery in fine art.

Vintage Me: Linoleum print, circa 1996

Vintage Me: Linoleum print, circa 1997

I mean.

This isn’t Picasso, and yeah, maybe it’s a little sacrilegious (I was 21!), but making a statement like “words don’t belong on fine art” is just a silly, narrow-minded thing to say. It’s a similar statement to “hand lettering isn’t going to “really” make you successful in the design industry,” in that I think it reflects a very narrow and dated idea of what “the design industry” is all about.

As someone who has experienced a few different facets of the design industry, there is one thing I know: There is no one path to success, especially in design. I mean, yes, if you want to get a staff design job at a design firm or an ad agency and work your way up, you need to know Adobe Creative Suite, etc. (and I use Photoshop every day, even though I’m hand-lettering), but beyond that, it is totally up to you what to focus on and what kind of designer you want to be. And if you don’t want to follow that traditional path — like, if you want to make art out of condiments and take pictures of it and put them on Instagram and eventually end up with a book deal, or if you want to draw pictures of famous cats, or if you want to turn your blog into a product line? There are ways to do that now that didn’t exist 10 years ago.

I honestly believe this: the thing that is “really” going to make you successful in the design industry is the thing you most love to do. If you want to be successful, whatever you do, you’re going to be doing it a LOT — because that’s generally how successful people get that way –so you’d better love it and you’d better have fun doing it.

(And to that particular professor who says you can’t really be successful in the design industry doing lettering: I think Jessica Hische, Mary Kate McDevitt, Erik Marinovich, Katie Daisy, and Gemma O’Brien would beg to differ. I know I would.)

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On Gratitude: Celebrating Jenipher Lyn’s Book Launch!

The sweet, bubbly and lovely Jenipher Lyn is a social media friend-turned real life friend (I love those!). She recently wrote and illustrated a book for tween and teen girls, filled with encouraging, loving and important messages, called “How Being Stubborn, Depressed and Unpopular Saved My Life.” 

Jenipher says:


As part of her “book launch blog party” (brilliant idea, btw!) Jenipher asked me to contribute a doodle and blog post about gratitude, the subject of her book’s final chapter.

For those of us with more cynical tendencies, gratitude is one of those things that seems like it might fall into the category of “Pinterest spirituality.” You know, inspirational quotes superimposed over pictures of nature that make you think “Yes! This will TOTALLY make my life better.”

The bad news is that none of those quotes are going to make your life better, in and of themselves. (If that were the case, every person with a Pinterest account would have achieved permanent enlightenment by now.) But what I will say, from my own personal experience, is that every once in a while, one of those quotes might ring true for you, and inspire you to take action and change some stuff in your life that isn’t working. And THAT is what’s going to make your life feel better.

Having a daily, conscious gratitude practice — basically, counting your blessings instead of counting the ways the universe is screwing you — is super easy, free, and has made a gigantic difference in my own personal outlook.

I theoretically have a daily gratitude journal in which I write 5 things I’m grateful for that day, but realistically, I make mental lists while I’m sitting in traffic, and the journal is lost under my bed somewhere and covered in cat hair. I’m happy to report that mental traffic lists seem to work just as well. I also use gratitude as a reset button, on days when everything seems overwhelming and ridiculous and terrible. It’s a good way to get my brain out of a Spiral of Awfulness. Even if the things I’m grateful for are, like, coffee with extra shots of espresso and the internet. That’s okay. It’s not really about WHAT you’re grateful for. It’s more about training your brain to replace “life sucks” with “thank you,” because “thank you” feels so much better.

We live our lives moment by moment. (Trust me, there are lots of brilliant quotes about this that are way better than what I just said.) But it’s true: the only time we REALLY have is the moment we’re in, right now. Everything else is a memory or a projection. And my personal, independent research has concluded the fact below to be true.

 

 

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Ack! I’m Speaking At Alt Summit!

Altitude Summit, or “Alt Summit,” or just “Alt,” is a business conference for bloggers, creatives and designers held in Salt Lake City. Since its inception in 2009, it’s expanded to include an online channel where folks can take ongoing classes from blogging and social media experts, as well as an entire online conference, as well as one-day Alt Design Camps on various topics held around the country. In the past, the flagship conference has always been held in January in Salt Lake City, but by popular demand, this year, they’re holding a second conference in June. (And the keynote speaker is Martha Stewart!!!!!!)

Seriously? WTF. I don’t even know.

I attended Alt in January 2013 for the first time, with pretty much no clue what I was getting into. I’d heard of the conference, and I’d seen photos of the fancy sponsored parties and very stylish-looking people looking like they were Having Fun!, but since I’m not really a blogger, I wasn’t deeply involved in that world. I wasn’t sure what to expect, or if the experience would end up being relevant for me. I’d just started contributing illustrations to Design Mom, which was really my primary connection to Alt: Gabrielle Blair, a.k.a. Design Mom, is one of Alt’s founders.

Alt had been sold out for months when a friend posted on Facebook that a friend of hers needed to sell her ticket, and something in me said “you should go to this!” So. Despite not having any money and not really being a blogger, I bought her ticket. (I am in a constant process of learning that, as it turns out, logic isn’t always the best way to make a decision. I’m as surprised as you are, seriously.)

At the time, I was still freelancing in advertising, and I had my etsy shop on the side. I’d also just run a successful Kickstarter project to get my Un-Tourist Scarves printed, so I was hoping that maybe I was going to start designing scarves for a living. But I really didn’t know. I knew I wanted to draw and write and work for myself, but I had no idea how that was going to happen.

Leading up to the conference, I was full of second thoughts: I’m a horrible networker. I don’t have a million cute outfits. I don’t even have a blog. BLAH BLAH BLAH. But I went, and it was awesome. In addition to learning a ton about a ton of things, from 3D printing to Pinterest strategy, I made some great friends, made work connections with conference sponsors/speakers, including Chronicle Books and Michael Miller Fabrics, and got to meet one of my personal design heroes, Stefan Sagmeister, who gave one of the keynotes.  And I left feeling like I still didn’t know exactly HOW the next phase of my career was going to happen, but way more certain that it WAS going to happen.

Anyway! All of this is backstory to tell you that I’m returning to Alt next month, as a speaker. Yikes! I pitched them on me leading a roundtable session, which is basically just talking to a small group of 10 or 15 people. They have like 20 happening at once, it’s really relaxed, and attendees can sit in on one, or move around to a few different ones during the session. I figured a roundtable would be a good, no-pressure way to go as a speaker, since I’m not, like, a SPEAKER.

But then they asked me to do a larger standalone presentation. Which is terrifying. But I’m gonna do it, because fear is an asshole. The general topic is my process of going from designer to product maker — bringing a product to market. But because there are a lot of different ways I can go with this, I’d love your feedback. If you were at my talk, what information would YOU most like me to share? Let me know in the comments, would you?

OK. Back to packing for the stationery show. Procrastination is so powerful, right?

xo
Emily

 

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My Booth’s Theme is “Stationery:” Some Thoughts On NSS 2014

Hi guys!

So the National Stationery Show starts in six days, and we’ve been busy figuring out all the millions of things that go into that, from booth lighting to press kits to last-minute sample printing. I launched my line last year at NSS, but leading up to the show, I was kind of blissfully ignorant about what I was walking into. A year ago, I was stressed and overworked because I’d just finished designing 45 cards in 6 weeks, and two weeks before the show, I was frantically reading random blog posts, trying to figure out what else I needed to do. Press kits? Mailers? OH CRAP, A CATALOG?!

I didn’t even get to walk the show last year, since I was the only person manning my stuff, in my shared booth with my friends at Igloo Letterpress. I was like a booth subletter. I didn’t have show giveaways, or a fancy mailer. I didn’t even know what a show special was, until a buyer asked me if I had one.

Last year's NSS mailer: a postcard.

Last year’s NSS mailer: a postcard. Sent out, like, 3 days before the show.

This year, things feel different, because they are. I have a company now. We have our own booth (1544, holla!) and, unlike last year, people are paying attention to what we do. Which, for a while, was really stressing me out. As some of my retailer friends have pointed out, and as we’ve all seen on instagram thanks to the #nss hashtag, stationers REALLY stepped up the pre-show mailer game this year. I saw photos of so many amazing mailers, from custom-printed aprons to entire boxes of swag. We did a calendar poster, which a few folks asked to see in its entirety, so here you go:

The handy NSS hashtag also alerted me to the fact that some people are doing themed booths this year, which I didn’t even know was a thing. So I spent a few days stressing out about not having a booth theme, and having plain white foam walls, and OMG what if we didn’t do enough, and then I was like, dude, snap out of it.

Here’s the thing: the Stationery Show is small enough that buyers are going to see your booth, regardless of how over-the-top your pre-show marketing is. Don’t get me wrong: beautiful, themed booths are awesome. Crazy mailers are awesome. All of that stuff is great, and can be super fun to figure out. But it can also be overwhelming, especially if you’re new to all this.

Which leads me to my point:

...and super out-of-focus pictures.

…and super out-of-focus pictures.

Last year, I didn’t even have my own booth, and I DEFINITELY didn’t have a theme, or live demos, or a kitten-petting happy hour, and it all worked out fine. Because when it comes down to it, the National Stationery Show is about your work, and getting it in front of buyers. Are you happy with your work? Does your booth show your products well? Does it have walls and lighting? Is it in the Javits? You are good.

At this point, you can’t control what buyers are going to respond to (and believe me, there’s stuff of mine that I LOVE that nobody buys!), so you might as well try to relax, have fun, and be proud of yourself. Because if you’re headed to NSS to exhibit next week, I know you’ve worked your ass off to get there.

If you get a chance, come say hi!  My work and I will be in Booth 1544, and I’d love to meet you.

 

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Random Mid-February Musings That Are Sort Of About NYNOW

Hi, friends!

Despite what I thought were my best efforts, that thing is happening where I’ve overcommitted myself again. Instead of approaching each day and task with clarity and intention per my nice little vision board, I’ve been doing the opposite, and the craziness has been mounting since before Christmas. So here is me, refocusing. I made the very difficult decision this week to back out of a huge project I had coming up on the horizon — a project that I was really excited about and that was a really great opportunity. But every time I thought about the deadlines on top of running my business and keeping up with new product releases, I felt like I was going to barf. There was a time when I would have pushed forward and made it happen, even if I made myself sick and miserable in the process, but I am choosing a different way. Hear that, universe? I AM CHOOSING A DIFFERENT WAY. (Picture me shaking my fist, but in a kind and benevolent manner.)

Okay! One reason things have been so crazy is that I just spent ten days in New York, exhibiting in the NYNOW wholesale gift show. It was our first show and the whole experience was fairly challenging and stressful, but we learned a lot. Which is what you say when you didn’t make any money and your booth almost fell down, but you want to put a positive spin on the whole thing because life feels better that way. I will do a full post about it at some point, because lots of you guys have asked and I’m happy to share my experience, but I want to have a bit more perspective on the whole thing before I do that.

A high point of the show was when the lovely Nole Garey of Oh So Beautiful Paper came by our booth to chat and work her photographic magic. If you don’t already read OSBP, you should check it out post haste. It’s one of the best, most comprehensive resources out there for stationery appreciators, as well as those of us in the stationery industry. And if you’re getting married or having a baby and need invitations/announcements? OMG GET OVER THERE NOW. It’s a rabbit hole of paper amazingness.

I didn’t take any photos of our booth because I was too busy being stressed out, but fortunately for me, Nole took some fantastic ones, and she was kind enough to include us in Part One of her multi-part NYNOW roundup. If you’re curious about what stationery/gift trade show booths look like, or you want to see a glimpse of some new stuff coming this spring from powerhouse brands like Rifle Paper Co and Kate Spade as well as indie up-and-comers, head on over and check it out.

Here are a few of Nole’s photos of our booth. When she took these, the walls were seriously being held upright by zip ties, boxes of catalogs, two Ikea tables, a few strategically placed illegal screws, and prayer. The magic of good photography: You can’t even tell.



All photos by Nole Garey for Oh So Beautiful Paper.

 

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